Why It All Starts with a Smart Design
Every efficient warehouse or distribution facility begins with a single, powerful element: the design. But not just any design—a thoughtfully engineered plan that evolves into a seamless, cost-effective, and productivity-boosting solution. One that reflects the unique identity of your operations while solving your material handling challenges.

Design Begins with a Purpose
Before any initial sketch or concept is created, there must be a clearly identified need—a material handling challenge to solve or a bottleneck that hinders throughput, safety, or efficiency. This need is what drives the design process forward. It becomes the blueprint for innovation, combining purpose, planning, and precision.

It is more than just placing racking or selecting equipment; it’s about asking the right questions.

What are the current operational pain points?
This question dives into the day-to-day challenges that your team faces. Are there bottlenecks at certain stages of material movement? Is outdated equipment causing frequent downtime? Are labor shortages impacting fulfillment times? Identifying these pain points—whether excessive manual handling, miscommunication, or inventory inaccuracies—helps lay the groundwork for designing a system that eliminates friction and improves productivity.

Where are the inefficiencies in product flow?
Understanding the full journey of materials—from receiving and storage to picking, packing, and shipping—can reveal where time, energy, and space are being wasted. Are products traveling unnecessary distances within the facility? Is the layout poorly optimized, leading to congestion or excessive handling? Pinpointing these inefficiencies is critical to designing a streamlined workflow that minimizes touches, reduces lead time, and boosts throughput.

What are the future growth projections?
It’s not just about solving today’s problems, but preparing for tomorrow’s demands. Are you anticipating a significant increase in order volume over the next few years? Will SKU count double as you expand your product line? Understanding your business growth trajectory allows for the creation of a scalable, flexible material handling system that will not just meet your current needs, but will adapt and evolve as your operations grow.

These questions form the foundation for a solution that is not just functional, but strategic.

Understanding the Operation: The First Critical Step
No design can succeed without a deep understanding of the customer’s specific operations. That is why the design process starts with listening—getting to know the intricacies of the workflow, the throughput goals, peak periods, staffing levels, product types, and storage needs.

Achieving an effective design requires close collaboration between the customer and the engineering team, working together to conduct site visits, analyzing operational data, reviewing current technologies, and identifying both immediate improvements and long-term strategies. This partnership creates a clear, informed understanding of the operation—laying the groundwork for a solution-driven design.

From Data to Design: Creating a Custom Solution
Once the operational assessment is complete, the information is compiled into a comprehensive data-driven layout and system design. Each solution is customized to meet the customer’s specific needs, whether it includes pallet racking or AS/RS systems, conveyor integration, vertical lift modules, or advanced automation like sorting systems and pick modules. Even structural enhancements like mezzanines or ergonomic safety equipment are carefully selected to ensure optimal efficiency and functionality. But the design goes further.

A complete material handling solution extends far beyond the equipment—it includes mechanical installation, electrical wiring, and custom software and hardware for system control and performance monitoring. It also covers compressed air piping, where needed, thorough system testing to ensure safety and reliability, and employee training to support smooth implementation and minimize downtime.

No matter the core focus of your business—whether you are manufacturing parts, distributing products, or simply storing (large-scale) inventory—every successful material handling operation begins the same way…with a thoughtfully engineered design that aligns with your unique operational goals. From that starting point, the process evolves into a fully integrated solution, one that enhances efficiency, reduces waste, and streamlines every movement of materials across your facility. 

It is not just about moving items—but about building a system that supports growth, adaptability, and long-term performance from the ground up. From the initial discovery call to final implementation, each phase is backed by engineering expertise, operational insight, and a shared commitment to performance. Because in the world of material handling, it really is all in the design—the foundation upon which smarter, faster, and more profitable operations are built.

Author: Heather Connors, Director of Marketing, CHC